Using Financial Wellness Programs to Strengthen Customer Relationships
According to a 2024 Financial Wellness Study by Bank of America, 64% of employees are stressed about their financial situation, and 67% believe that living costs are outpacing their income growth. Workers often look to their employers for help, and in many cases, companies are responding by adding financial wellness programs to their benefits packages. As experts in financial programs, banks and credit unions have a prime opportunity to strengthen customer relationships with financial wellness